Hey, speaking of ignorant monsters putting their fame above all else, Google searches aren't equivalent to years of hard work. This is a very good article about the problem of self educating using nothing but a web browser.
To become a real expert in a field requires paying dues that go beyond doing some searches on Google and finding studies that confirm your preexisting beliefs.
Bingo. There are a lot of things in the world that are a result of hard work done for a very long time. It sucks, but there's not always a "life hack" to change that fact. They call them subject matter experts for a reason.