IFTTT has received a major update (announcement here). While it provides a visual update it also added some new actions. I find the new channel for interacting with a physical device very interesting:
Today marks our first foray into the physical world. Now IFTTT works with Belkin’s WeMo devices! WeMo is a family of simple, ingenious products that allow you to control home electronics from anywhere. Turn them on or off, trigger them with motion, even put them on a schedule. You’ll find two new exciting Channels – The WeMo Switch and the WeMo Motion – on our Channels page.
The real news that I'm excited about is that they are planning paid premium services.1 I've been hesitant to use IFTTT too much since it had no business model and I assumed it would die very soon. Of course a business model does not guarantee success or sustainability. What it does say, is that it's more than someone's hobby.
Oddly, that announcement is only seen in the "Account" page on IFTTT ↩