Data Mining Fast Food Link
How is this stuff a surprise to anyone? Startups slurp at the great teat of the social-graph and make a business off of people self identifying their most damning weaknesses.1 Who's surprised that all of this data can be connected to form a highly detailed profile of an individual's lifestyle? There should also be no surprises when the aggregated data is misinterpreted in a way that is dangerous or costly to the consumer.
I do think that Mr. Pledge has vested interest in suggesting that his company is so good at mining data that he himself is afraid of what they can learn.
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Expect fewer Tweets from me about the beers I enjoy. My Twitter stream probably presents me in an unflattering way to my insurers. ↩