IFTTT Update

IFTTT has received a major update (announcement here). While it provides a visual update it also added some new actions. I find the new channel for interacting with a physical device very interesting:

Today marks our first foray into the physical world. Now IFTTT works with Belkin’s WeMo devices! WeMo is a family of simple, ingenious products that allow you to control home electronics from anywhere. Turn them on or off, trigger them with motion, even put them on a schedule. You’ll find two new exciting Channels – The WeMo Switch and the WeMo Motion – on our Channels page.

The real news that I'm excited about is that they are planning paid premium services.¹ I've been hesitant to use IFTTT too much since it had no business model and I assumed it would die very soon. Of course a business model does not guarantee success or sustainability. What it does say, is that it's more than someone's hobby.