More Than a Logo Link

Marco has a point about the crappy ReadWriteWeb Retina Macbook article, but I think the real take home point is at the end of his post:

And it says a lot about ReadWriteWeb that they’d allow someone so blatantly unqualified to write two inflammatory Apple articles with their logo on top.

I don't see it as merely a logo. It's an endorsement of the content. These sites aren't aggregators. They aren't syndicates. They portray their sites as online journalism. That means Antone Gonsalves is ReadWriteWeb and they wrote a crappy trolling article looking for page views at the expense of their credibility.